When a website is slow to load, it starts off a series of problems that could only be solved by looking into the Lakeland web design and finding the culprit. There is no band-aid solution to a slow website. As the website manager or developer, you have to stop the website, put the maintenance sign up, and find the problem inside.

Research shows that visitors want a website to load in less than two seconds. Can your website do that? Does it have the ability to load everything—forms, graphics, animations, photos, audio, videos, and text in under two seconds? The research further showed that 78 percent of online shoppers who experienced a problem with website performance would never interact with the website again. Out of that number, 44 percent will tell their friends not to visit your website because of its poor performance.

When you consider this research, it will show that a one-second delay in page load time could contribute to a 7 percent reduction in conversion rates. You are not only losing money; you’re losing customers, too.

Slow websites turn customers away

Let’s put this into perspective: So you’re navigating the web and you somehow managed to click on a link of a potentially good website that might have the item you’re looking for. But after clicking on the website, the screen simply turns white or black or whatever color the homepage is and starts loading. Yes, loading. You don’t know what happened, but the screen froze there for a good 10 seconds. You thought it was a fluke and soldiered on, only to be confronted with the same problem after clicking on a link on the navigation bar. What do you do? You leave, right? There is something wrong with this website and you don’t want to spend one more second waiting for it to load.

Slow websites make customers insecure

When your site and Lakeland web design is slow to load, customers would think there’s a problem with it and they might feel unsafe to use your payment methods. Who has encountered a slow-loading page while your credit card is being verified and approved for payment? Didn’t it make your heart flutter that somehow, your credit card details are all up there being verified by a remote and “secure” computer you have no idea is located where? Slow websites make us think that if the developers could not secure a fast-moving site, then they sure can’t protect our personal and credit card details, too.