The landing page for your Lakeland web design is one of the most important aspects of your website. If you’re wondering why, look at it this way. Your website is up and running, and it looks amazing. Everything is working as it should be: optimized for mobile, navigation is as intuitive as it can get, and traffic is looking good.

However, you’re noticing that while all the numbers on the surface are looking good, everything else isn’t. Your bounce rate is way up, and your engagement is way down. While this may be somewhat disheartening, this does not mean you should give up on your site. Take the time to look into your site so you can figure out what might not be working for your site.

One of the things you should take a look at is your site’s landing page. Your landing page is responsible for a significant number of your site conversions. Here are some of the signs of a good landing page and how they work for your site.

Call to Action is Clear

An effective call to action should be getting users to perform a specific action on your site that results in user conversion, whether it is an email newsletter signup, or a login page. Your call to action must be designed in a way that it catches the attention of users who view your page, and should tell your visitors exactly what they will get when the answer that call to action.

Organized Design

Your landing page is the very first page that most users see when they visit your site. Because of this, you have to make sure that your site’s design is clean, and does not overwhelm first time visitors. If your landing page is not properly thought out, first time visitors may be opting to click out of your page upon first visit, increasing your bounce rate.

Keep it Simple

Don’t make your landing page overly complicated. Deliver your message in a clear and concise way to best reach your site visitors. Your site should be able to convince your site visitor to convert and engage in the span of just a few seconds, so everything that your visitors need must be laid out on the page.

Clear, Engaging Content

The content on your site should be designed in a way that it reaches your visitors and makes them want to engage. Use more personal language to reach out to them like “you” or “your”.

Getting the landing page for your Lakeland web design a great step in guaranteeing that your site engages and converts your users. If you get it right, it can do wonders for your online business.