When it comes to digital marketing, there is a saying that goes, “content is king”. In a way, this is true. The content that you create for your content marketing is what helps drive other aspects of your marketing strategy. The keywords you choose for your content help drive SEO, the content you create for your social media help drive engagement, your website copy helps drive conversions.

Of all of the different types of content you can create for your website, blog posts are some of the most popular and time intensive. The thing about creating a blog is that it can be used to boost other parts of your website. You can use snippets of your content in your social media posts, and it helps boost your website’s ranking. But how do you get started on creating a blog for your content marketing? Here is everything you need to know about starting a blog for your website.

Determine your niche and audience

When creating a blog for the very first time, it’s very important that you learn to determine what niche you want to cover and who your targeted audience is going to be. These are very important because these two factors will help determine what direction you have to take for your blog. If you’re creating a blog for your already existing website, then you already have a general idea of what kind of content to write about. You have to perform keyword research and analytics to determine what specific keywords to target and who your target audience is going to be.

Figure out your blog’s personality

A lot of people don’t realize this, but blogs have their own voices and personalities. If you’re going to create a blog, it’s important that you determine this ahead of time. Your blog voice will determine the style of writing you’re going to use for your blog content. You can choose to have a funny blog voice, especially if you’re targeting a more casual type of audience, or you can choose to be more technical and serious. It’s important to reflect the same personality that your website currently has.

Learn what topics to cover on your blog

Once you have the basics set up, make it’s time to think about what topics you’re going to have to cover for your content marketing strategy. The best way to do this is by doing keyword research so that you know what keywords are being searched when users look into topics in your industry. Staying on trend with content topics helps keep your website and your content fresh and relevant to audiences.