The end of the year is nearly upon us, and it’s time to reflect on everything that we’ve accomplished. In the digital marketing industry, it is a good time to see which digital marketing services and trends we should be keeping an eye out for in the new year. Staying on top of the relevant digital marketing trends allows you to adjust your current strategy to accommodate these trend shifts. It also helps you keep an eye out for what online users will be focusing on, which can really make a difference in helping develop a highly effective marketing strategy. Here are some digital marketing services and trends to look out for this upcoming 2019.
Instagram is ideal for younger audiences
Out of all of the social media platforms out there, Facebook, Twitter, and Instagram are considered the top three social media platforms out there. Among these three, Instagram has been found to be the most popular among younger audiences, with a significant percentage of the users belonging to the below 30 age group, which is a very highly sought after demographic for social media platforms. So if you’re looking to target this age demographic, you should seriously consider using Instagram as a part of your digital marketing strategy.
Video marketing is on the rise
This year, we have seen the emergence of video content as one of the leading types of content that are used in marketing strategies. It’s well-known that a significant number of online users are found on mobile, and video has been found to appeal best to these online users are constantly on-the-go. Video is also widely used because of its ability to dispense a large amount of information in a short amount of time. In an age where we expect information to be given to us the very moment that we need it, this is extremely valuable. In 2019, the trend of video content marketing will continue to be on the rise, as more and more smartphone manufacturers continue to create smartphones that provide more features than desktops do and will contribute to the rise in online mobile users.
Live streaming is huge
Live streaming is similar to video content, but everything that happens on the video is happening in real life. With social media platforms incorporating live streaming features into their platforms, more and more users are looking for this kind of content from the brands and personalities that they follow.
High-quality content is still the core of a good marketing strategy
At the end of it all, no matter how social media and other digital marketing services change, good-quality content will continue to be the core of a good digital marketing strategy.