Before we discuss about microinteractions and how to design and integrate them into your Lakeland web design, we’ll first discuss what exactly microinteractions are. After all, compared to other web design terms such as white space and UI/UX, it isn’t as well known. Simply put, microinteractions are actions that you, as the user, perform on either a site or an app, that revolves around a single task. Microinteractions aren’t limited to web design and development. They are everywhere, even in our daily tasks.
There are four main points that make up a single microinteraction. These are the Trigger, the Rules, Feedback, and the Loops and Modes. The Trigger is what starts the microinteraction. The Rules lay out what the microinteraction does. Feedback lets the user know if the microinteraction was successful or not. Finally, the Loops and Modes help determine the specifics of the microinteraction.
Microinteractions are meant to be nuanced, and not overly in your face about what you do. Like the entirety of your web design, your microinteractions must be designed to be intuitive to the user, without giving them a hard time about it. Each microinteraction is meant to be carried out in as little time as possible, with as little difficulty as possible. Whether it’s sending an email, posting a status, or setting an alarm, all microinteractions are meant to require very little thought. Here is some additional advice to keep in mind when designing microinteractions for your web design.
As we’ve mentioned before, microinteractions are meant to be subtle and intuitive. One of the worst things you can do when designing microinteractions is make them in the user’s face as much as possible. Leave the big font and text for ad copy. Microinteractions are meant to guide users into performing your site’s conversions without make them feel like they’ve been forced to do it.
When designing your microinteractions, the brand must still remain on point. You don’t design something wacky and witty for a classy, professional website about luxury cars. Just like in other aspects and elements of your web design, your microinteractions must remain consistent and in line with the company’s brand. otherwise, you risk confusing and potentially losing loyal customers.
We have talked about how slow page load time can drastically affect your site’s bounce rate. This is because we live in an age where consumers looks for the things they want and the information that they need right now. The same hold true for your microinteractions. One way to maintain the efficiency of your web page which introducing microinteraction elements to it is by using existing UI elements, and designing it to be a fun experience for the user.
Lastly, the microinteractions that you design for your Lakeland web design must have a purpose, just like everything you have on your design. Like using video background and a mobile app, these must only be used to make the user’s overall experience better, and not for the sake of staying in line with design trends.