In order to be the best in the business, you’re going to have to figure out how to attract the best in the business to come work for you. Interestingly enough, you can make use of your Lakeland website design to accomplish just that, through the Careers page on your website. Most companies advertise online nowadays, through job portals and through the company’s main website.
The Jobs or Careers page is utilized by companies to announce that they are hiring for specific positions. The Careers page might seem like an afterthought in the grand scheme of your overall web design, but it is important to get this right if you’re looking to hire the best talent to work for you and your company.
When designing your Careers page, it is important that you give the same amount of care to it that you did the rest of your site’s design. Your website could have the best UI and UX, but if potential applicants access your Careers page and find that the quality doesn’t match up the rest of the site, you might have just missed out on a potential employee.
It is important that you are clear and straight to the point when it comes to outlining job titles and descriptions on your website. If your company operates in different cities or countries, make sure you specify exactly which locations are hiring what positions. Direct language is very important in assisting applicants in their job search into your company. Don’t try to mislead applicants by using vague job openings. For example, don’t indicate that you need a “Web Developer” and be hiring for tech support.
All the information that the interested applicant needs must be laid out clearly in the page that they are accessing. Don’t put down an entire block of text to explain one job description. Use bullets and lists to summarize the key roles and responsibilities expected of that position. The applicant shouldn’t have to click through a lot of pages just to find your job listings. Don’t make them dig for information that should have been easily accessed by two clicks at most.
In addition to the words that you’ll be using to describe the position, the responsibilities and everything else, don’t be afraid to throw in an image or two. Use real photos that show applicants how great it is to work at your company. If you can manage it, use a short video that applicants can view to get an inside look of how your company operates.
The application process must also be easy for the applicant. The area where they can send in their resumes for review must be clear and use an engaging call to action.
Of course, one of the most important things to remember when designing the Careers page for your Lakeland website design is that the page must also be optimized for mobile. Many users job search using their phones, and your website should not shy away from this. Make your Careers page easily accessible for mobile, and you open up your company to new potential talent.