The level of Lakeland web design—how well laid out it is, what themes and templates were used, and if it is customized—your business needs depends on what kind of products and services you are offering. It will also depend on the market you’re working for and the industry that you are in. Naturally, if you are a tech company, you’ve got to have a website that will highlight the strengths of your business, as well as give out information about your products and services.

If you are unsure if your business demands the presence of a website, and a well-designed one at that, here are the questions you need to ask yourself:

Who do I sell my products to?

Your market will determine whether you need a website or not. If you are targeting the younger demographic, the millennials, for example, you need a website that will speak their lingo and their jargon. You need to be able to capture their attention for them to think your business is worthy of their time or their Instagram feed. Millennials’ spending power isn’t as high as the baby boomers, but they spend it on things that will boost their social status. If you are in that kind of business—an art deco restaurant, a cozy beach house, or a sci-fi-themed hotel—then you need to pique their interests by displaying artistic photos that will be a perfect fit to their social media feed.

If you are, on the other hand, targeting the older generation, the baby boomers, then a website may not be the priority promotional tool for your business. Though you still need to have an online presence, it would do your business better if you can also invest in traditional media such as the newspaper, the TV, the magazine, and the radio even.

Do I offer delivery and online payment?

Consumers today crave convenience and instant gratification. When they want something, they want to see it right now. They want to feel it or wear it or use it. There is no waiting time allowed, though that is always the case with deliveries and ordering online. This is the reason why if your business offers the convenience of online ordering and payment, you have got to make it a point to deliver as early as you can (the next day, if possible). That being said, if your business is about a product or service that is new to the market, then a website will help people understand better what your company is all about. If this is the case, it doesn’t matter if your market is the millennials or the baby boomers, you will need a website to detail and explain what your business is all about.