A long time ago, .gif with moving pictures and three-seconder video clips were all over the internet—from the advertisements on the sides of your screen to the homepages of some of the most popular Lakeland web design like Yahoo. Then as sudden as they appeared, they became obsolete because of these elements and effects were created using the Flash technology.

Though it was a revolutionary technology during that time, it was also very heavy and slowed down the loading time of websites. Thanks to the more lightweight JavaScript and CSS, animations are more possible now because these moving elements can now be coded without slowing down the website. In the past, animations were used as decorative elements in a website. But today, it increases user experience and helps web visitors focus on the right element in the website.

Guiding users

Animations now can be used to guide the users around the website and persuade them into doing important things—subscribe to a newsletter, sign in or log in, register, purchase an item, etc. By simply making an icon shake or fading other elements into the background, animation can improve the websites’ conversions and return of investments. Another example of animations guiding users is when you inputted the wrong information, like a password, in the box and the site or that particular element will shake. This imitates a person’s head saying “no.” It emphasizes that wrong information was inputted.


Animation is now also being used in material design. This is a very popular technique nowadays because users need to “experience” the web more, meaning that they want to feel the lightness, the heaviness, the flexibility of an object they see on their screens. Animation can be used to provide web visitors and users a better understanding of the object on the screen.

It is not merely for decorative element. Animation in material design makes the websites look more alive and engagement with the users can increase significantly because of this.

But before launching the codes to add animation to your website, you should remember that it is still heavy compared to merely static images and text. Lightweight coding through JavaScript and CSS does not mean that there would be no effect on the loading time of the website.

What you must first do is to check the speed of your site’s loading. If it is too slow even when there is no animation, perhaps you have to increase your bandwidth, so that your website can handle the coding for the animation.