There are two main groups of digital marketing: offline and online. Online refers to internet marketing that focuses on these seven major categories: Search engine optimization (SEO), Search engine Marketing (SEM), Pay-per-click Advertising (PPC), Content Marketing, Social Media Marketing (SMM), Affiliate Marketing, and Email Marketing

Search engine optimization

This is the process of getting traffic “from the free, organic, editorial or natural search results on search engines.” Using the right keywords will help lead customers to your website. By understanding how search engines rank websites based on their use of SEO, your business will have a better chance of maximizing its chances of ranking in sectors that are important to its audience. It is essential, however, for businesses to keep updated about the latest trends in search engine algorithms.


These two means businesses have to buy ads on search engines like Google and Bing. They bring traffic to your website by paying search engines a predetermined amount every time their ad is clicked. Though this means big profit for these search engines, it also brings your business’ target customers to the website.

Content marketing

This is an ongoing engagement with your consumers. The goal of content marketing is not always to sell, though that is what it is trying to drive at. Sometimes, a blog post simply wants to share a good experience and then influence consumers to read up and check out why such a product or service can also benefit them. Content marketing is used to educate consumers by delivering reliable and consistent information.

Social media marketing

This is one of the most popular and effective methods of internet marketing. By creating an official page on Facebook and Instagram, you are giving your consumers a chance to reach you directly. This allows engagement. Social media marketing is a great way for businesses to build their brand, improve customer service, gather customer feedback, and reach new customers.

Affiliate marketing

Affiliate marketing means partnering with social media influencers and bloggers. They can write about your products or your services and their legion of followers will know about you. By promoting your company, these influencers and bloggers will earn a commission. They earn a piece of the profit for every product or service they sell through their posts.

Email marketing

This is the only way to directly contact your customers. It generates sales by providing updates, news, promos, and reminders to your consumers. By using the right tools and personalizing each email you send, you’ll have the best way to reach your targeted audience and influence their purchase decision.