In the early stages of your business, you may not have enough money to spend on marketing and promotional materials. Printing posters, billboard spaces, and television and airtime all require huge wads of cash… cash that you don’t have. Don’t fret, though, because you could turn to internet marketing (read that as “free” internet marketing) for your needs.
There are all kinds of marketing opportunities using the internet. You just need to know where to look.
Local listing services
There are three big local listing services that you can use: Google Maps, Apple Maps, and Waze. All you need to do is register your business with Google Maps, for example, so it will show up on their app when people search for the right keywords.
You would have to fill out the form and go through a pretty easy verification process. You can also use Yahoo! Local. It has a big database of businesses. Just sign up for it and people will find it easier to search for your company details.
Social media
No longer is Facebook solely focused on building a network among friends and families. They have now moved on to promoting businesses as well. If you don’t have the money to have your own website, the next best thing is to have your own Facebook page. It’s free, by the way.
You can update the page with your company details, the latest products and services, as well as promotions and discounts. You should also look into signing up for Instagram and LinkedIn since both platforms are great networking sites.
Blogs
Contrary to before, blogs now have the authority to recommend a product or make life hell for companies. Instead of letting other people control the fate of your business through their blogs, make one of your own, too.
Relevant and informative content can work their magic to interest customers to your products and services. You have to keep the blog updated because a dormant blog is good for nothing.
YouTube
There are more than one billion active users of YouTube. It is the second most visited website in the world. Why wouldn’t you want to maximize these facts? Keep your customers informed and entertained by producing videos that you can upload to YouTube.
You can shoot a simple video ad or a testimonial from your former customers. Your videos must have one goal only—to attract your audience to your business.
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