Web design is both science and art. The goal of a website is to give its viewers a good experience navigating the site. It is meant to combine both form and function to make a website enjoyable, navigable, interesting, and usable. When a website fails to provide this experience to users, the business will suffer.
The first thing that your web visitors will notice about your site is the message you are trying to impart. From the moment they opened your homepage, they should know what your website is about. Without imparting that message, you will confuse your visitors and they might navigate away from your site. Websites with tons of images, text, and animation will take time to load. Avoid busy designs because they will confuse your visitors.
Too little going on
Minimalism is a trend in web design these days but it only works when done correctly. Leaving too much for the visitors’ imagination is not a good thing. If your website is overly cryptic, your visitors will get confused and will not know what to do while they are navigating your website. Do not rely on imagery to get the message across.
Some website uses a variety of typefaces, images, color palettes, and themes. This happens when you don’t have a clear-cut idea of what your brand is and how you want to relay it to your customers. You can easily fall into this trap when you like a plethora of templates and color palettes. You are not sure about the theme you are using in your web design. As a result, navigating the website will be confusing for the visitors as well.
CTA is your call-to-action button. It tells the visitors what you want them to do: call now, inquire here, buy here, click here to get a coupon, learn more about this product, etc. Make sure that your CTA is clear with its intentions. There should be enough information that your visitors know what will happen when they click on that button.
Poor use of content
Content is what will drive the message across to your visitors. It tells the potential clients about the products and services you have on the website. Pay careful attention to the fonts you use when writing the content, as well as to how the text is laid out. Make sure that the fonts are legible and they are easy to the eyes. One of the easiest ways to turn customers away is to use unintelligible fonts.