When it comes to website design, communication is the most important aspect to achieve the goals of both the users and the web owners. This communication is hinged on the readability, the comprehensibility, and the relevance of the text. Did you know that more than 90 percent of the information we find on the internet is written text? Yes, even with the advent of video technologies and high-tech smartphones, we’re still reliant on text to get the information we need.
If you want to send your message across clearly, you need to use the right font faces. Here are tips that can guide you:
Keep the number of fonts used at a minimum
Try to use only a maximum of three different fonts on a website. Using more will make the site look unstructured and cluttered. Too many font sizes and font styles can wreck the layout. You can even stick to the same font all throughout the website because that will make the site look more professional. The combination of Georgia and Verdana, for example, is good because they belong to the same family, they look similar, and they create a harmonious-looking website.
Use standard fonts
Your users are dependent on the font faces they see on your website. It makes reading easier for them when they see fonts that are familiar to them such as Arial, Calibri, Trebuchet, Verdana, Tahoma, etc. Keep in mind that a good typography draws the reader to the content and will thus absorb the content better.
Limit the length of each paragraph
The rule of thumb is to only have around 60 characters per line. That’s a good reading experience for most readers and users. Having the right amount of characters on each line is the key to the readability of your content. If you are optimizing the website design for a mobile device, limit the characters per line to about 30 to 40.
Choose a font that works well in all sizes
Some fonts can be unreadable in smartphones when they get too small. Choose a font that will work well on all screen sizes. If you use Garamond, for example, it’s bound to be readable either on your laptop, your iPad, or your smartphones. A font like Freestyle Script may be too small for a smartphone user to read.
Use fonts with distinguishable letters
The letters small “i” and big “L” may look the same in certain typefaces. Poor letter spacing can do that to a font type, too, so always be careful when choosing fonts that have the similar i, L, r, n, and m.