About 90 percent of business marketing experts claim that social media have immense influence in boosting the exposure for their companies. Social media have become a substantial and integral part of every marketing strategy because of its cost effectiveness and its wide reach. If you don’t utilize the power of social media, you are missing out a lot of phenomenal marketing opportunity.
Increased brand awareness
Implementing a social media marketing strategy is the best way to increase brand awareness and to make your presence known to a variety of audience and consumers. Many small businesses start promoting their products and services on social media simply be sharing links of their profiles to unsuspecting but targeted market. Simply having people interact on your page and engage with you would increase brand awareness. Each post that will be shared will create a new network of potential customers.
If there’s one thing you need and want for your company’s website, it’s to create more traffic. Without social media, your inbound traffic is limited to your usual clientele. Social media will take your brand to new heights by introducing it to more people. Thanks to the power of keywords and SEOs, your websites could also land on the top page of every Google search as long as you choose the right keyword.
Improved search engine rankings
One of the main reasons why you have to choose social media as a platform for your marketing efforts is because you need to be on the top page of every Google search. Social media do not directly influence the results of search engine, but marketers who used Facebook, Twitter, Instagram, and Snapchat for their marketing strategies showed significant increase in their search engine rankings. If you managed to land the top result, then you have a bigger chance of generating positive opportunities for your business.
Better customer satisfaction
Through social media, you are going to be able to engage with your customers and to answer whatever queries or comments they have. It will humanize your company because through your accounts, your customers can post comments, and receive a personalize response rather than an automated one. Acknowledging the comments of your customers will satisfy their need to be recognized. It will make them more loyal, too, as studies have found out. And if you have loyal customers, they are more than likely to recommend you to their friends and family. Not to mention, they will keep coming back to you as well.