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Designing a website that is search engine friendly is tough work, and is normally outsourced to SEO, or search engine optimization, company like BrightSky Web Design.
One of the most time consuming parts of optimizing a website for search engines such as Google, Bing, and Yahoo, is called link building. This is the process of getting links to your website from other sites so that you get what’s referred to as a backlink. Backlinks are good for a few different reasons. First of all, the more links going to your site, the better the chances of someone following them. More importantly, search engines like Google use backlinks with keywords in the title to determine where you stand in their ranking, so link building is very important.
Google, being the dominate search engine by far, is the most common target for link building. Google rates sites by how many backlinks they have from well represented, trusted sites of the same genre. Sites are ranked with a “Page Rank” or “PR” with 0 being the lowest and 10 being the highest. If your site is about cars, a backlink from a PR7 site about other cars will give you better ratings on Google than a backlink from a PR9 site about fishing, so it’s always best to target websites related to your own when link building.
The most important thing to remember about link building is the difference between DoFollow and NoDoFollow links. A DoFollow link will be followed by a search engine spider, or bot so that it can be indexed into that particular search engine’s database. A NoDoFollow link will not be followed, and thus not indexed or counted to your overall page ranking. Many blogs and forums now set external links as NoDoFollow to discourage spam, so be careful when link building.
For more information regarding link building contact the fine folks at BrightSky Web Design for a free consultation.