Contrary to popular belief, having the most visually appealing Orlando web design will not guarantee that all of the website users that you are targeting will flock to your website. When it comes to the internet, there is much more at work here than having a great-looking website.
This might be beneficial for your business’ branding, but you have to put in additional effort to make sure that your website can rank well enough for users to find your website.
This is where SEO or Search Engine Optimization comes in. this refers to a range of methods that can be used by a website to help them rank better on search engine results pages. When using SEO, make sure to use current methods of SEO to avoid getting your website penalized. Read on to find out more about how to integrate SEO into your Orlando web design to help your website rank better.
Use SEO on your visuals
One thing that you should know about SEO is how it can be used on practically every aspect of your website, not just with your content. Your website images can be a rich source of SEO when done properly. Not only should you be integrating keywords into your images’ alt-text to make their SEO-friendly, but you should also make sure that your visual elements are just as SEO-friendly as well.
For example, page load speed is a surprising, but essential factor which can affect your SEO ranking. Make sure that your images are optimized enough that your site load speed is not negatively affected by the size of your visual elements. Avoid integrating SEO into text that has been turned into an image, as this cannot be read by search engine crawlers, which means that it will not benefit your SEO ranking.
Keywords are an integral part of SEO
When people think of SEO, one of the very first things that come to mind is keywords and how they can be used. Make sure that you take the time to do proper keyword research, as this is the foundation of your SEO.
These keywords are the search phrases that online users are going to use to find your website and content, so you should always make sure that you use relevant and SEO-rich keywords. These can be used throughout your entire website, but avoid keyword stuffing your content, as this is considered as a blackhat technique of SEO.
Mobile-friendliness is a major factor today
One thing that is notably different in today’s SEO regulations compared to those of years ago is the requirement of a mobile-friendly Orlando web design in order to get your website to rank better. Because of today’s emphasis on mobile technology and platforms, websites that are adaptable to mobile are more likely to rank better compared to websites that are not mobile-responsive.