As online users, there are a lot of things that we take for granted when it comes to the websites we visit and the types of Lakeland web design that we see every day on the Internet. However, even if we aren’t conscious of it, how we take in these websites make a lot of impact on how web designers and developers put a website together. Something that online users are not aware of is the site load speed. They only notice it when it’s slow because it inconveniences them, but when it’s fast, they take it for granted. However, for the professionals behind it, a lot of thought is put into this. Find out more about website optimization in a Lakeland web design.

Why care about website speed?

As a website owner, why should you even bother caring about website speed anyways? After all, as long as your site content is solid, users aren’t going to care about how fast a site loads, right? A reality that you have to face is the fact that online users are spoiled in the sense that they are faced with a lot of choices. If your site takes too long to load, they may bounce out of your site, and look elsewhere. A high bounce rate can severely affect your site’s chances of ranking well on search engines. Something as small as a fast-loading site can make a lot of difference in how users receive your site.

How can I test my site speed?

Now that you know the importance of a fast-loading site, you might be wondering how you can test your site’s speed. Fortunately, there are plenty of online tools that you can use that will tell you how optimized your site is in terms of load speed. GTMetrix and Google’s PageSpeed Insights are just a couple of examples of these tools.

What can I do about this?

But knowing the importance of an optimized Lakeland web design and doing something about it are two different things. So what can you do about it? There are a couple of basic steps that you can take to boost your site’s load speed. For one, you can take a look at your website elements and figure out if they could be causing a slower site load speed. Large elements like videos and images on your site take longer to load, which can contribute to a slower site. Make sure that you optimize these to their smallest file size.