Lakeland SEO is one of the oldest forms of online marketing that is still widely used today. However, despite its widespread use and popularity, plenty of people still remain intimidated by the idea of using this. On the other side of the range, you have people who willingly use it, but don’t understand it properly, which results in the misuse of it.

If you misuse SEO, you run the risk of getting your website penalized as a result. One of the primary ways to better make use of SEO is to understand the metrics that your SEO measures. This is the data that will help you determine if your Lakeland SEO is working for your business or not. To help you understand this better, learn more about your SEO metrics and what these mean here.

Website traffic

Of course, one of the most common and basic metrics that you need to be aware of is website traffic. While this is not the ultimate metric that you need to measure, it gives you a pretty good idea of what pages are ranking well and how many visitors you get on your website, on average. However, to understand the full impact of your traffic, you need to analyze it along with other metrics.


Conversions are considered as the primary goal of any website, no matter what industry or website type it is. If you find that your website is receiving high traffic rates, but low conversions, there might be something on your website that is stopping them from making the full conversion.

Bounce rate

Bounce rates are caused by users who open your website and click out within a specific about of time, “bouncing” out of your website. High traffic rates accompanied by a high bounce rate is not good for your website, which is why a high traffic rate is not always a good indicator of the success of your SEO strategy. A high bounce rate must be looked into and amended as soon as possible.

Mobile usability

Mobile responsiveness is a huge deal in online marketing right now, and Lakeland SEO is no exception. In fact, this is one of the main factors involved in a website’s ranking. Make sure that you look into your website’s mobile responsiveness and make sure that your website as a whole can be fully optimized for mobile users. This includes how adaptive your website is to mobile devices, how well you can navigate through your website, and how fast it loads.