Good quality content is one of the cornerstones of any good Lakeland internet marketing strategy. However, because of the importance of good quality content and the emphasis that many websites place on this content, the internet is flooded with all kinds of content. Written content, video content, infographics, online users are spoiled for choice when it comes to choosing the content that they will choose to focus their attention on for the day.
With all of these choices, how exactly do you pull off a successful Lakeland internet marketing strategy with your content? The answer? Your titles. You can have the very best content on the internet today, but nobody is going to read it if your title doesn’t hook them in. To help you out, here are some tips that can guide you when you’re writing your content titles.
Specify your audience
One of the most common mistakes people make when they come up with their content titles is how they make them too general. This is a mistake because this makes your audience too general, which, interestingly enough, reduces your chances of getting your target audience reading your content. The key here is to single out your audience and grab their attention by calling out to them through your title. If your target audience is teachers, for example, you can specify “teachers” in your title.
Short isn’t always better
When you look at all of the advice online, they pretty much say the same thing. Keep your content short, because that’s how you maintain your audience’s limited attention. However, the same doesn’t really apply to your content titles. Longer titles with more details, when done right, can really do a lot for capturing the interest of your target audience.
Specific numbers help
Genericism doesn’t really work anymore when it comes to your Lakeland internet marketing strategy. In fact, the more specific you get, the better. If you’re writing a listicle, specify how many tips or points are going to be included in the content. This is much more visually interesting and is more likely to capture the interest of target readers.
Tempt your readers
Another good way to hook your readers in is by letting them know what’s in it for them if they decide to read your content. What value do they get from taking time out of their day to read your content? You should incorporate actionable language in your content title. Readers want benefits out of their content, for example, “Kickstart Your Retirement With These Seven Finance Tips!”. This title shows readers that they will learn something of benefit to them if they choose to read your article.