Marketers and Lakeland SEO specialists all understand the importance of integrating images into a website. However they understand the critical role that images play on the success of a website, they all accept the fact that everything depends on SEO. And before that, it’s in choosing the right images for the website.

While many marketers and SEO specialists espouse the rule of not using stock images for a website, we all know that’s impossible especially for small businesses. Not all businesses have the endless resources of bigger companies. For startups and local entrepreneurs, all they have going for them are the resources provided for by many websites that offer the use of free stock images.

So that leaves us in highlighting the need to understand the importance of choosing the right images for the web. And by images, we meant stock images. Yes, it’s quite possible to promote your web content using stock images you find from the most common platforms on the internet. The key, however, is to find the right images that reflect your brand’s message.

Don’t Download the First Images You See

The thing is, when you open the stock images website, you’ll find the most popular images on the homepage. You will likely download the first “relevant” image you see there. What’s the point of looking for more relevant images, right? You’re already using stock images, anyway. But your website can be different by simply researching a little bit more.

You don’t have to comb all the hundreds of thousands of images there. You can use the search function to find appropriate images based on the keywords you need. These images are also categorized using keywords, so it’ll be easy for you to find what you need.

Optimize the Images for Search Engines

Just because these are stock images doesn’t mean they can’t be optimized for the web. They can be especially if you are a premium member of the website. A premium account holder will have access to more and better images that are not available for everyone. Some stock images providers allow their clients to improve the SEO of the images they use.

Do not shrug off this feature. If you’re paying for premium service, you might as well get your money’s worth. Make sure the images are using the right Lakeland SEO format so that Google will rank them higher on its search results.