When it comes to digital marketing, a Lakeland SEO audit plays a critical role. For those of you who are not familiar with what an audit is, it is a comprehensive analysis of the performance of your on-site and off-page activities. It aims to assess the success of your website based on various metrics such as layout, backlinks, social media engagement, keyword density, and content quality.

If you want to identify your site’s strengths and weaknesses, you should make a regular audit of your SEO campaign.

Technical Audit

A technical audit will help you identify technical problems with your website. These problems may be restricting search engines from crawling your site and finding information that’s relevant to the web user. When this happens, search engines cannot rank your website and a link to your URL address won’t appear on the search results.

Competitive Website Audit

What are your top competitors doing with their SEO and why are they ranking higher than you on search engines? This audit will give you a full picture of what you should be doing for your site. Is it market segmentation? Are they using better keywords? Taking a look into your competitors’ activities is part of the competitiveness of any industry.

Link Audit

Your search engine ranking could be negatively affected by broken links and dead links. If you’re linking to an internal page that has been moved to a different part of your website, clicking on it will lead your customers to nowhere. This will hurt your search engine ranking. Search engines will never like broken links because these affect their abilities to crawl information from a site.

Content Audit

Are all your content original? You can use anti-plagiarism tools to check the validity and the originality of your content. This should be done before you post the content on your website. Search engines such as Google and Bing easily find duplicated content. They penalize websites for publishing content lifted from other sites. Although there is still no way for the search engines to know which was copied and which was the original, the algorithm of that may just be around the corner.

Local SEO Audit

Finally, every business is a local business. You need to rank for your local keyword. This includes local listings, local citations, and off-site activities. Your Lakeland SEO ranking will attract more of the local market to your business, so make sure that your website is optimized for local keywords, too.