When you’re putting together the Lakeland web design for your site, it is tempting to go overboard and just design to your heart’s content. Shouldn’t you have the freedom to put whatever you want on your website after all? If this is something that has crossed your mind, remember that your website is not designed for you. Your site is designed with your users in mind who visit your website to learn more about your business.

If you design the website purely for you, you run the risk of alienating a majority of your users. If you want to appeal to your target audience while being happy with your design at the same time, you should go with a simple Lakeland web design as opposed to an overly complicated one. Here are some ways that simple web design will take your site further than a more complicated design.

It’s timeless

One significant benefit that simple web designs offer is that it is a design that never goes out of style. Plenty of websites struggle with updating their websites as soon as the industry trends change, which can be costly and quite frankly, a hassle.

And with the industry being what it is, design trends have a tendency to shift a lot. Having to make those changes regularly can be complicated, and lagging behind with your site’s look can prove harmful to your site’s performance. With a simpler design, it is easier for it to keep up with the current design trends with no difficulties on your part.

It allows users to focus on your content

Simple web designs have the ability to convert better than a complicated website because there isn’t any clutter to distract the user from actually seeing the content on your site. Complicated site designs are too distracting, which results in fewer conversions. On the other hand, simple web designs get straight to the point, which is better for conversions.

Faster load time

A faster loading website accomplishes a significant thing: user prefer faster loading websites, and as a result, it boosts your SEO and helps you rank better. A simple Lakeland web design loads faster than a more complicated one because there are fewer elements which end up slowing down a website.

This is great for SEO because nowadays, search engines take page load time into consideration when it comes to determining page rank. It’s also important to note that users are more likely to bounce out of a slow-loading website, so faster website load speeds can boost your website metrics