When you’re creating a custom web design for your website, it can be pretty tempting to go overboard with your design and just design to your heart’s content. After all, it’s your website, so shouldn’t you have the freedom to put whatever you want on it? While it does sound tempting, you have to remember that your website is not for you, it’s for the users who want to visit your website to learn more about your business. If you design the website to appeal to you, you do risk alienating a large portion of your users. If you’re looking to appeal to your audience, it is highly recommended that you go with a simple custom web design as opposed to a more complicated one. Here are some ways that a simple design will take your further than a more complicated one will.

It never goes out of style

One benefit that a simple design can offer a website is that it is a timeless design, and it never goes out of style. A lot of websites struggle with updating their websites as soon as the industry trends change. And with web design being what it is, the trends have a tendency to shift a lot. Having to accommodate those changes can be expensive, and lagging behind with your site’s look can prove detrimental to your website. With a simple design, there is less pressure to keep updating your site to meet the shift in trends.

It isn’t distracting

Simple web designs convert better than complicated web designs simply because there isn’t any clutter to distract the user from seeing the important stuff on your website. Complicated web designs tend to be too distracting for users, which results in fewer conversions. Simple web designs get straight to the point, which results in a higher conversion rate.

It loads faster

A simple web design loads faster than a more complicated one because there is a lack of elements that end up slowing down the website. A faster loading website accomplishes two things: it ups your SEO and user prefer faster loading websites. It’s good for SEO because search engines take page loading into consideration when it comes to page ranking. Users are more likely to bounce out of a website if it takes too long to load, so a faster loading page can really help with site traffic and reducing bounce rate.

It looks more professional

A fancy and complicated customer web design might look more creative, but a simple one looks more professional. For a lot of industries, a more professional looking website is more preferable to users.