Slow and steady might win the race in an adage, but this does not apply to Tampa web design. When we talk about website-loading time, the faster it is, the better it will be for your business. More than anything else, web users hate waiting for a page to load. Ask them to fill up a form before checking out a product? Sure. They’ve already added items to the cart. But asking them to wait for more than five seconds for a page to load. Oh no. That’s where the problem is.

If you have a high bounce rate, which means your potential clients are leaving the website as soon as they land, it might be because of two things: one, your content isn’t engaging and relevant enough; and two, your website isn’t loading properly.

Unoptimized Images

High-resolution images look good on a website, but they also consume a lot of bandwidth when they are loading. That’s why it’s important to optimize these high-resolution images. The image format is another consideration: JPEGs are smaller in size compared to PNG and GIF. You can use this image format instead of the other two.


JavaScript allows the convenient adding of dynamic content to a website. However, when implemented improperly, it can affect your website’s load speed. What you can do is determine what JavaScript scripts you really need and remove those that your site doesn’t need.

Flash Content

There was a time when websites are all about flash content. But that changed when web developers realized this is affecting the site’s loading page. Flash content is bulky in size. Remember, the bigger the size of the file is, the slower your pages will load. You should look at using HTML5 as an alternative to Flash content.

HTTP Requests

One of the biggest reasons why websites load slower is because of excessive HTTP requests. This happens when there are plenty of JavaScript, CSS, and image files. It takes time for the website to load each of these files. This will reduce the loading speed of each page. Imagine the website sending out HTTP requests every time you try to open a page.

Unutilized Caching Techniques

Caching is the term used to refer to storing frequently accessed data points in the cached memory. When the same requests are made in the future, the website will load these pages from the cached memory. This speeds up the loading time of the Tampa web design significantly.