Before you get to the point of crafting a Lakeland internet marketing message, you should first identify the social media tools and platforms on which these messages will be launched. Facebook and Instagram, for example, are critical tools for marketers to reach their audience. But these platforms are not for all kinds of businesses. While it’s generally okay to have a profile page on Facebook no matter what kind of business you run, it’s more worthwhile to focus your attention and resources on the platform that caters to the kind of organization you have.


Facebook has the most diverse users. It’s the perfect platform no matter what kind of audience you are trying to reach. Whether you’re selling to businesses or consumers, Facebook has a multitude of pages, tools, and ads opportunities to help you reach your target audience. You can find users of all ages on Facebook. The largest user base is, of course, people aged between 25 and 34. If you are focusing on people 18 years old and above, Facebook is the best platform for your business.


Facebook owns Instagram, which is probably the best channel for businesses nowadays. It has more than one billion active users last year, 80% of which follow brands on Instagram. That’s a great percentage, right? Instagram’s users are younger compared to other platforms such as Facebook and Twitter. 53% of people on Instagram are aged between 18 and 29. There are also more female than male users on Instagram, making this the best channel to target female customers.


In the US, Twitter is one of the top 10 best websites. It is the place where people go for the latest news and trends. People share their opinions on Twitter on a variety of topics. This makes it the best place to share updates about your brand and be part of the online conversation surrounding your industry. The gender demographics are almost fair, with 24% of men using Twitter and 21% comprises females. If your business is trying to target both male and female, Twitter is your go-to social media platform.


Since 2016, LinkedIn is being run by Microsoft. It is the best platform for businesses and professionals. Companies use this platform to post updates about the organization, look for people to hire, and publish white papers and case studies. LinkedIn is very professional by nature. 32% of its users have a college education with an additional 24% attending “some college.” Statistics also showed that nearly half of LinkedIn users earned more than $75,000 a year. The other 32% make between $60,000 and $74,999.

So, before writing your Lakeland internet marketing strategy, know which social media tool will best serve your purpose.