Making the decision to hire a Lakeland SEO manager to handle your SEO strategy is something that you need to seriously consider if you want your online marketing strategy to succeed. While it might be tempting to handle it yourself, keep in mind that you don’t know enough about the industry to tackle this on by yourself, and you risk causing more harm than good.
However, if you want to make sure that you get the most out of your Lakeland SEO, it’s important that you learn how to work with them properly. Read on to learn more about what you shouldn’t say to your SEO manager.
”Your method isn’t working”
This is arguably one of the worst things that you can say to your SEO or your online marketing strategist. It’s important to understand that while the results of your online marketing strategies can be tracked in real-time, it isn’t to say that these are results that you can see is directly translated into sales numbers.
When you’re starting out with your online marketing strategy, one of the first things that you’re going to have to do is sit down with them so that the both of you can talk about what the client’s goals are so that they can determine what website metrics have to be tracked. Just because you don’t see any immediate results of the online marketing strategy is not a reason to say that the methods aren’t working.
”I don’t think PPC is the way to go”
You get this kind of statement from business owners who don’t want to pay for PPC. However, keep in mind that while free SEO is pretty decent, it’s not an online marketing strategy that is meant to be used on its own. PPC can help supplement your online marketing strategies to help increase your online visibility, so it’s not something that you should be writing off altogether, especially if you haven’t had the chance to try it out yourself.
”We don’t have any money”
It can be very easy to assume that you don’t have any budget for your Lakeland SEO and your other online marketing strategies. However, you should understand that online marketing is very popular because of its ability to generate results for businesses even on a limited budget, which is something that is very beneficial for smaller businesses. Because of this, it’s important to set aside a small budget, to get started with your online marketing and help drive your chances for success.