Nowadays, it is no longer enough to have a website and a Lakeland web design for your business or practice. It isn’t even enough to have a website that looks good.

Because of the countless options readily available to users today, it is far too easy for users to see your website, decide that it’s not what they’re looking for, and look at your competitors for what they’re looking for. A lot of the time, the main reason why users opt out of your website is that the content and information that you have on your site doesn’t meet their needs and expectations.

However, there are other factors that can affect whether a user chooses to stay on your website. It can be something as big as a cluttered website, but it can even be as small as the load speed of your Lakeland web design. To help you understand this, here are some of the most common reasons why your website might be loading too slowly and what you can do about it.

Why is a slow website bad?

You might be wondering why a slow website could be bad for you. After all, if your content and design are solid, then why is a slow-loading website such an issue? You have to understand that the average website takes roughly about three seconds to load, and with each second of increased load time, users are more likely to bounce out of your website.

In a world where users have millions of choices at their fingertips, you have to do everything you can to make sure that your website is the choice that they pick for their needs. Something as small as a slower loading website can make all the difference in how users make their choice.

What’s causing a slow loading website?

Now that you understand the importance of having a fast-loading website, it’s time to understand what might be causing a slow-loading website. There are a number of factors that can cause a slow-loading website. One of the most obvious factors is the usage of website elements that can cause a slower load time.

For example, Flash elements and video backgrounds can cause a significantly slower Lakeland web design load speed. As much as possible, you’re going to want to avoid using elements like these in your website. In addition to this, if you have elements that take up a lot of space like large images, then you’re going to want to reduce the file size of these as much as you can.