The internet is an ever-evolving, ever-changing world. There was once a time when all we need was an email address and a blog hosted by Blogspot or Blogger and we’re all good. But those days are long gone now. Blogging has become more sophisticated and profitable. Running a business means investing in quality Tampa web design that will appeal to customers.
Specializing in just one aspect of web design is no longer an option. If you want to attract clients, you have to be someone different. You have to offer something not all clients do. And here it is: marketing, copywriting, contextual awareness, and strategy.
A huge portion of Tampa web design is all about marketing on the internet, and that is inherently connected to SEO. A web designer needs to understand the role of SEO in developing a website. Every aspect and element of a website must conform to the SEO requirements of search engines such as Google, Yahoo, and Bing.
Let’s face it, a lot of websites have a terrible copy. Is it the fault of the owner or the designer or the developer? Although the main content of a website is the responsibility of the owner, other elements fall on the lap of a web designer. The error messages, section headings, instructional text, and button labels are all part of the job of a designer. You need to make sure these parts are not only grammatically correct but also use the same tone as the rest of the site.
Why is it easier to design websites before? It’s because we know that people access the web through their desktop computers in their homes. That’s quite different from today when people access their smartphones and tablets while they’re in commute or even while they’re walking down the street. How about a mother with a newborn? She likes to access your site, too, but her baby is crying. How can you make it easy for her? Designing websites now is more than just aesthetics. You also need to consider the environment from which the site is being accessed.
So many clients though that a website is a static place on the internet that needs to contain their names, contact information, and details about their products and services. But as designers, you know it’s more than that. You know that a Tampa web design must also help in reaching the objectives of the business, establishing success criteria, and identifying target audiences. It is part and parcel of a broader business strategy.