What Cart Abandonment Tells You About Your Lakeland Web Design

As an eCommerce website, one of the biggest issues in your Lakeland web design that you have to keep an eye on is cart abandonment. Cart abandonment refers to a user’s abandonment of their cart right before they checkout, or before the checkout process can be completed. while a small rate of cart abandonment is to be expected for any eCommerce website, it’s important to watch out if it’s higher than usual. Here is what you need to know about cart abandonment and what this tells you about your Lakeland web design.

During the checkout process

If a user adds items to their cart and doesn’t move forward with the checkout process, you can assume that they don’t want to buy your product. However, if a user puts items in their cart, goes through the checkout process, but does not complete the purchase, then there may be a problem with your site design that is stopping them from moving forward with the purchase.

Your product images are unclear

One of the biggest issues that can result in cart abandonment is if your product images are not doing a good job of showcasing your product. Keep in mind that online users rely on product images to decide to buy an item, which is why product photography is something that you need to invest in.

Users need to be able to clearly see what they’re buying, and if their image-based expectations aren’t met, they will quickly abandon the purchase. Web design professionals will tell you that it’s important to show multiple angles of a product with your product photos. This is to set realistic expectations for your users when they check out an item from your website.

The checkout process is too tedious and unintuitive

Another reason that users can abandon their cart late in the checkout process is that your website’s shopping cart and checkout process are too complex and hard to understand.

If your web design features a complex shopping cart that features lots of submenus and hidden sections, then this may cause users to panic and choose to bounce out of the checkout page. Keep in mind that most online shoppers are used to relatively simple shopping carts that feature a few intuitive steps.

You should also make sure to avoid checkout processes that require more than the basic set of information from its users when they checkout. This is especially tedious for guest users that don’t have an account on your site, which can lead to further cart abandonment.