Your job as a small business owner is to find ways to communicate and engage customers. Whether you’re a big business or a small startup in some obscure town in the US or an e-commerce store, you need to make the most out of your customers’ web experience. An interactive Orlando web design will allow you to interact and automate their experiences.
What are some examples of an interactive design? Asking the web users to interact with the website by clicking play, skipping ads, sharing, commenting, liking, and voting are some of the ways that web users enjoy their experiences on the website. They can also use a simple tool such as an online calculator for bank loans or insurance policies. They can answer surveys and search for information on the website.
One of the most popular ways an interactive design is being used is on weather channels. Without an interactive web design, web users will only see national and international weather information. There’s no way they will see the weather in their particular city or state. But because weather websites allow web users to enter the zip code of the city where they live, the website can produce results specific to what the users need.
Connect With Customers
More than 90% of customers today expect that a website will have self-service interactive components. These interactive elements should help customers decide to stay on your site and purchase an item. These elements should guide their decisions. About 70% of a business’s total interaction with customers is digital. They first find out about your business on the website. Next, they visit your physical store but only after they have been impressed by your website.
Increase Customer Trust
Have you ever played a game on a website? How did you feel afterward? Didn’t you feel rewarded? Don’t you trust the website more that you have an initial interaction with it? That’s how interactions work for websites. You earn the customers’ trust by interacting with them in meaningful ways.
Have you played Candy Crush before? You’re given a few “lives” for these games. When you’re done with those free “lives,” you’d have to pay for an extra “token” to play the game. Before you know it, you’ve spent $20 just to play a game that has no monetary winnings. That’s how consumer trust works.
Increase Conversion Rate
That being said, customers are more likely to buy from your site when they believe they can trust you. As trust grows, it’s easier for them to become paying customers. That’s the natural order of things. An increased conversion rate means a reduced bounce rate. This helps rank your Orlando web design better on search engines such as Google and Bing.