One of the biggest advantages of website metrics is the fact that you can use these to determine within a short span of time if your Lakeland website design and online marketing strategies are working. However, in order for you to understand the full extent of the success of your online presence, you need to recognize what metrics are valuable to you and which ones can be overlooked.

The same applies to your Lakeland website design. Site metrics can tell you if there is an issue with certain parts of your site design so you can amend these right away. Read on to learn more about what site metrics you need to pay attention to which can help improve your site’s design.

Page views and user engagement

Website traffic is never a clear indicator of the success of your website and its design, especially if it’s combined with high bounce rates and low conversion rates. However, individual page views combined with user engagement can tell you a lot about your website and how users are finding it.

Remember that your website metrics are information that tells you how your users are behaving on your website, and it’s up to you to determine how to use that information. High page views that are combined with user engagement and low conversion rates tell you that your users are interested in what you’re saying, but not enough to finish the conversion. This is something that you’re going to have to look into if you want your website to succeed.

Bounce rates

Bounce rates are a very important metric that you have to pay attention to. If you have high website traffic rates but high bounce rates, then this means that your SEO and external marketing is working, but there’s something in your website that’s turning your users away. However, if you have high bounce rates and high conversion rates, that means that your website is attracting users that aren’t part of your niche.

Time on page

Of course, the time spent on a page of your Lakeland website design is something else that you’re going to have to pay attention to. If your users are spending more time on a particular piece of content, then you should reconsider reusing it for a marketing strategy.

You should make sure to take the different website metrics so that you can contrast them to each other to create a clear picture of how your average user behaves on your website so that you can use this information to your advantage.