One of the very first things that you need to learn about working on a Lakeland web design is the idea that there is no such thing as creating a web design for the sake of creating a web design. No matter what kind of web design you’re coming up with, there has to be a purpose behind it. This is outlined through goals that are initially clarified at the beginning of the web design process.

However, how do you know if these goals are being met? Do you just wait for an influx of orders or clients to come in? Your website metrics are what help you determine the success of your website’s design. But not all website metrics are created equally. To make sure that you’re targetting the right metrics, here are some vanity metrics that you need to ignore in your Lakeland web design.

Website traffic

You may be very surprised to find out that the biggest website metric to ignore for your website’s design and development is the website traffic metric. After all, isn’t the number of hits on your website important for the success of your website? The thing is, your website traffic metric on its own is very insignificant.

It doesn’t matter if you have thousands of website hits in a month if none of those hits turn into a conversion or other website interaction metrics. It’s even worse if you have a high website traffic rate within a month and it is paired with a high bounce rate. The main website metric that you need to pay attention to is the conversion rate within your website in order to make sure that your website is actually achieving the goals that you’ve set for it.

Social media followers

Social media is a very important part of the Lakeland web design industry right now. This is because it is one of the primary platforms that online users make use of on the internet. Because of this, plenty of websites are designed with the intention of directing traffic to social media platforms in order to boost their online marketing efforts.

However, in the same fashion as website traffic, you should not be overly concerned with the number of social media followers that you’re getting. Like website traffic, it doesn’t matter how many followers you have on social media if they aren’t buying your products or availing of your services. One hundred converted customers are much more valuable than a thousand social media followers who do not engage with your brand.