In today’s mobile-driven world, mobile conversions are a highly sought after metric for your website. A large percentage of conversions occur in mobile, so you need to be doing what you can to boost these. One way that you can do this is with your Tampa web design, which can play a significant role in boosting your conversions, mobile or otherwise.
However, you need to make sure that you plan this out properly if you want to get the full benefit of this for your website. Read on to learn more about how to use your Tampa web design to increase your mobile conversion rates for the benefit of your website and your business.
Make the checkout process as simple as possible
Cart abandonment is one of the most common problems that plenty of eCommerce websites face. If you’re not familiar with the terms, cart abandonment happens when a user goes through the shopping process, only to stop at checkout, where they “abandon” their carts, so to speak, leaving the items in their online carts without purchasing them.
A lot of the time, the reason why this happens is that the checkout process is too complicated or overly elaborate for mobile users to finish the checkout process.
Keep in mind that mobile users are working with a very limited area to check out their items, so anything too complicated will discourage them from wanting to complete the checkout process. So keep it straightforward and simple so that there’s very little preventing them from completing the process.
Provide visual feedback
Back to the point about having a limited area to work with for a mobile experience, you need to provide your users with some form of visual feedback to let them know that their actions are being responded to accordingly, as well as to make sure that they can click on the buttons easily enough on your website.
Make navigation as seamless as possible
A large part of why some mobile users give up on converting on your Tampa web design is the fact that it is hard for them to navigate through your website. Again, keep in mind that mobile design is more limited compared to desktop design, so you’re supposed to keep this in mind while you put the whole thing together.
Make sure that your navigation is simple and straightforward so that it is easy for users to access the different parts of your website. Not only that, but you have to make sure to test your website design before you release it to make sure that there will be no problems with it.