You have spent the better part of the past couple of years trying to make more engaging content on social media. You have a good chunk of well-engaged customers, but how does this translate to sales? How do you make sure your followers are also buying from your physical or e-commerce store? For that, you have to maximize your Lakeland Facebook and Instagram marketing.
Know the Platform to Use
So far, there are six to seven important social media platforms—Facebook, Twitter, Pinterest, YouTube, Linkedin, Instagram, and TikTok. Every one of these has its own audience and market. You have to understand, though, where your market is more likely to hang around. Are they part of Facebook’s 1.3 billion users or Instagram’s one billion active users monthly? How about Twitter who has roughly the same audience?
Establish a Reputation
The old adage that bad publicity is good publicity is not necessarily true in the digital world. In social media, a positive brand reputation means that your audience will most likely follow your pages, comment on your posts, and share your posts with their network. Make sure to establish a positive reputation on social media by sharing relevant posts, expert opinions, and many other things.
The most powerful marketing tactic is engagement. The ability to build relationships with your followers will go a long way toward convincing them to purchase products and services. Aside from posting quality content, you should also comment on your followers’ posts, share their content, and reply to both good and bad reviews. You can also ask your clients for ideas on how to improve your products.
When they send you private messages, make sure to respond immediately. A lot of businesses don’t even check their direct messages, which lead to some customers feeling neglected and rejected. This will not bode well for your business at all.
When you respond regularly to your customers, you will have a better understanding of what they need and expect from the businesses that they patronize. Find ways to sell your products wherein you won’t be too pushy or annoying. Too many businesses become too annoying when it comes to pushing their products and services to their market.
The best way to use Lakeland Facebook and Instagram marketing is to build a relationship that is based on trust and confidence. Your customers must believe that your intention is to provide them the best products and services possible.