YouTube is the second-largest search engine on the planet, next only to Google. In 2018, it has been estimated that YouTube generates around 92 billion views each month, a majority of which were led by SEO. This means colossal traffic to YouTube account holders and to different websites and blogs whose links are embedded on videos uploaded on YouTube. This is a platform where 400 hours worth of video is being uploaded every minute.
If you own a business website, you want a piece of this action. Heck, you want a big chunk of this action. Getting a portion of that 92 billion views will mean so much for your business. You could be a household name by a tiny percentage of the views that YouTube videos receive. If your content rakes enough views, you are not only marketing your company and your business to your target audience, you can also earn money from these views.
But here’s the thing: like Google, YouTube loves SEO and using keywords on just about anything—the title, the meta description, the caption, the tags, etc.
Title of the video
The title of the video is how potential viewers and customers will look for your videos. Your title should perfectly match the video you are uploading. Make sure to use the right keywords and key phrases on the title so YouTube’s algorithm will have an easier time ranking your videos using your SEO. You can check out YouTube’s auto-complete feature using the search bar. This will give you a good idea of what people are searching for in relation to your topic. You can also use Google’s same function to check the most searched keywords.
The first couple of lines of your video’s description will appear on the search results page. Make sure to use your chosen keyword or key phrase in the first sentence of your description. It is easier for Google or YouTube to tag your videos when the keywords are visible. If the searched keyword matches the first two lines of your video description, YouTube or Google will rank your video higher.
Name your video file
Naming your video file mov001.avi or some random name like that makes you lose the opportunity to be indexed higher by search engines. Name your file with the keyword you used in your title and description. Remember that search engines cannot yet look inside the video content. It is the file name that the algorithm detects what the video is about.