No matter where you go, you will find out that people love the idea of free stuff. There is something about the idea of “free” that grabs people’s attention, whether it’s in person or through Lakeland internet marketing. However, from a business standpoint, it doesn’t make any sense to constantly give out free products that your customers could be paying for. So how do you utilize the concept of free in your Lakeland internet marketing without going bankrupt? Learn more here.

Offer social media giveaways

There are a number of ways to use your online marketing to use the concept of free to boost your marketing. However, out of all of the marketing methods available, social media is the most commonly and popularly used, for a very good reason. Here are some ways that you can use social media to market “free” products in your online marketing.

Free samples

Free samples have been popularly used, even in brick and mortar stores. Fortunately, this is something that is easily used in online marketing as well. It is not uncommon for companies to provide limited free samples of a certain product. However, there are other ways to use free samples to boost sales and conversions. For eCommerce sites, it isn’t uncommon for a company to provide a free product when a minimum spending limit has been reached. There is no limit to the number of ways that you can use this to boost your online marketing.


Contests are another very popular feature in any Lakeland internet marketing strategy. In order to create some buzz for a product that you’re trying to promote, you can run a content that allows customers to win your product by carrying out a number of tasks that also increases your business’ visibility. This can range from online tasks like photo tagging and sharing of your posts to physical tasks, like geotagging your brick and mortar store or filling out a contest entry at your shop.

Free trials

The most common aspect of free in online marketing is the use of free trials to get customers to give your products and services a try. This is a good way to let them try out the full range of your products and services without having to pay initially, and if they like it enough, you can easily convert them into a paying customer. This is great for both parties as the customer does not lose any money during the free trial, and you have the chance to boost conversions without too much cost on your end.