So you’ve decided to take the plunge and created an online presence for your business. Almost everything’s in place, and things are looking good. However, you’re stumped on how to use your Lakeland web design to increase your site traffic. After all, isn’t design used only for making your site look good and appealing? Well, this is where you learn that your website design can increase site traffic and drive up sales, when used correctly. Here is a short overview on how you can use website design to increase your site traffic.

Optimize your site

The number one thing you should be doing for your web design that helps increase your site traffic is site optimization. Not only does it provide a seamless experience for visitors, Google also takes pagespeed into consideration when ranking websites. The faster your website, the better. Users are more likely to opt out of a slow loading page, which will increase a site’s bounce rate, and ultimately pull down your site’s ranking. There are several things you can do to optimize and speed up your page’s load time:

  • Optimize your images – it is possible to reduce the overall size of your images without compromising the image quality.
  • Compress your webpages or look into a gzipped transfer – Compressing your web page into one neat package speeds up the load time of page by sending one block of data at once instead of many tiny bits of data.

Look into a responsive web design

The best way to guarantee a responsive web design is by designing your site to adapt to both mobile and desktop. More than half of online users use mobile as their main platform for browsing, so it’s important to accommodate those users to increase site traffic. Responsive web design guarantees that if a user were to switch from their PCs to their tablets, there is no change in how the user handles the page.

The page must be optimized enough to respond to the user’s preference. In short, your site should have the technology to adapt both mobile and desktop platforms without having to redesign and redevelop the entire thing for a different screen.

Design with SEO in mind

SEO is one of the most significant ways to get your site noticed by visitors and get it ranking on search engines. When you’re designing your web page, you should always design it with the idea of SEO in mind. This includes making your site’s navigation as intuitive as possible. Having an intuitive navigational design means that it’s easy for users to maneuver around your site. Another way to design for SEO is by minimizing the amount of text found in images. Search engines cannot read the text inside images, so you’d be wasting good keyword potential by putting that in there.