Running a website is a very technical and sometimes difficult job. You need to run different strategies to get good traffic, and sometimes, you get traffic, but it’s the wrong kind of traffic. One type of traffic that you want to avoid as much as possible is a bounce rate. Having a high bounce rate on your website isn’t ideal because it indicates that people are visiting your website, but not staying on your website. A “bounce” occurs when a user visits your site and exits it without browsing or scrolling. This is worrisome because that means that there’s something on your site that is causing users to get out of your site without looking at your content. Fortunately, this can be easily fixed as long as you work on your custom web design. Here are some tips to help you out with that.
Optimize your site’s load time
One of the biggest reasons why users choose to “bounce” out of a site is because of a slower load time from pages. Sometimes, it can be from a slower internet provider, but if the issue is coming from your end, that’s going to be a problem that you’re going to have to tackle. As much as possible, optimize your page to speed up your page load time. Reduce the file sizes of larger elements on your page, like images and video to help cut down on the amount of time it takes to load these elements.
Make use of visual hierarchy
Sometimes users get out of a page because the entire thing looks too uninteresting for them to follow. This is where you can play around with your custom web design and create a visual hierarchy on your web page. As much as possible, you want elements and text that carry the most importance on your site to be one of the first things that users see when they visit your page. After all, you only have a few seconds to make a good first impression. Ask an objective third party to see if those important elements are getting noticed when you load up the site for the first time.
Color plays an important role
Color is something that some website owners get wrong, mostly because they let themselves get a little too out of hand when they create their website color schemes. Sometimes they make mistakes like placing light colored text on even lighter colored backgrounds or choose color schemes that clash terribly. Choose your color scheme strategically, and keep it simple.
Declutter your page
Another big reason why users get out of a page quickly is because a page is too cluttered looking. We are currently at the custom web design age of minimalism, and website owners should be reflecting that on their websites. Give your text and other page elements enough room to breathe, otherwise, users may find your page too cluttered to want to maneuver around.