When you develop your business, you may find yourself needing to make changes for the benefit of your business. One of these changes can potentially be a change in address. That in itself can be a serious hassle since there are plenty of changes that need to be made. One thing that can you can easily overlook is the state of your online marketing when you move, especially your Lakeland SEO. For small businesses, you have to rely on local SEO to maximize visibility on a local setting.
When you change addresses, especially if you change states, you have to update your SEO strategy to reflect this. Read on to learn more about how you should be updating your Lakeland SEO when you move to a new location.
Why does this matter?
Smaller businesses need to rely on local SEO to maximize their reach within a local audience. Some business owners don’t really understand this because they want to rank on a national scale. But if you’re looking to make the most out of your reach, then local is the way to go, especially for smaller businesses.
This is because local audiences are more likely to seek you out for specific services, which will help your business grow. Because of this, if you want to maintain a good rank, then you have to make sure to update your SEO if you decide to change locations.
It might not seem like a hardship, but if you’ve been maintaining your rank for years, then you business’s local details may be found in parts of the internet that you wouldn’t think to check, which can affect your SEO if it isn’t amended as soon as possible. Because of this, you have to take the needed steps to update your SEO accordingly.
Update your website
When you decide to move a new location, one of the first things that you should do is update your website to reflect this change. Your website is going to be one of the first places that customers will check, so this has to be updated even as early as before you move out.
Close the previous listings
An important part of updating your Lakeland SEO to reflect a location change is closing your previous listings. If all you do is update everything, then there is a risk of a clash in information when a user looks up your business. Because of this, you have to make sure that you close all previous business listings across the different platforms before you update them with your new information.