Opening a business involves a series of choices that you have to make in order to guarantee the success of your business. If you’re a small business, each and every choice you make is important because you don’t have a big budget to work with. One of the most important decisions you’re going to have to make is the kind of marketing services you’re going to use for your business to maximize sales. There are so many kinds of marketing options out there that it’s hard to choose one that is right for your business. If this is a decision that you have to make for your own business, then here is a general overview of the different kinds of marketing services that you can use for your business.

Digital marketing

Digital marketing services are the marketing strategies that you may be pretty familiar with nowadays. This involves marketing through the use of online channels. So everything from social media marketing to SEO falls under the digital marketing umbrella. Digital marketing is often recommended for small businesses as it is usually less costly to use compared to other marketing services.

Transactional marketing

Transactional marketing involves getting users interested in buying your products and services by using tools like coupons and discounts. By motivating consumers to buy your products at a discounted price, you have the chance to get some first-time customers to your business.

Word of mouth

Word of mouth marketing is arguably the most legitimate kind of marketing you can get. This kind of marketing involves customers tell other people about your product. The reason why this kind of marketing is so heavily sought after is that potential customers are more likely to buy your product if somebody that they trust recommends it to them.

Paid marketing

This is the most traditional form of marketing that you may know nowadays. Paid marketing involves paying for the kind of marketing that you use for your business. The different types of strategies that fall under this kind of marketing include magazine ads, television ads, billboards, newspaper ads, basically any form of advertising that you have to pay for increased visibility. While this is very popular, it tends to be more costly, which makes it difficult for smaller businesses to make use of these types of marketing services.

Public relations

Public relations involves paying a PR company to handle your company’s branding and image. Your company’s image is very important to sales. Customers are more likely to buy from companies that are more favorable to the public, as opposed to companies that don’t have a very good reputation.