When you think of digital marketing strategies, one of the very first kinds you may be thinking of is SEO. it makes sense, considering it is one of the oldest forms of digital marketing available today, and still one of the most effective in driving organic traffic to your website. However, a lot of people do it wrong, and they end up hurting their websites instead of helping them because they’re not exactly sure what they’re doing.
Others rely on outdated SEO methods that were once popular over 10 years ago and is now considered blackhat SEO. If you’re looking to get a Search Engine Optimization technique that works on your website, it is recommended that you hire a reputable web services company that knows exactly how to formulate a strategy for your needs. However, this can be pretty expensive, and it may be hard to see results right off the bat. So how do you tell if your SEO strategy is working, and your investment is paying off? Keep an eye out for these metrics.
The primary goal of any website, no matter what industry or niche, is to convert. If you want to see whether or not your SEO strategy is working, one of the very first things that you take a look at is the site conversions and the traffic of your website.
The bounce rate of your website can tell you a lot about your site. It can tell you which pages are working, and which ones are driving away your users. By checking up on your bounce rate numbers regularly, you can determine which pages may be causing users to bounce out of your website, and you can improve these.
Mobile metrics are now a very important part of any SEO strategy because of the high number of mobile online users today. Take a look at your website’s mobile responsiveness and traffic that originates from mobile users to see what areas can be improved on, and which ones are working well. It’s very important that you accommodate mobile users because search engines now take into account mobile metrics when determining page ranking.
Keywords are one of the foundations of a good SEO strategy, and it’s important that you keep yourself updated with the keywords that your website is ranking well for, and which ones it isn’t. These keywords are what you’re going to be using when you formulate your PPC and your content marketing strategies to rank for these keywords.