Nobody can deny that when it comes to Lakeland web design, there are dozens of trends that will fall in and out of popularity year after year. You can see the difference in trends if you take a look at the evolution of web design trends that web design often takes trends based on current technologies of that age.

However, there are some trends that are not entirely beneficial for the website, and when website owners take a risk on some of these web design trends, they will find out the reality of these soon enough based on site analytics. It sometimes takes a little risk to see if something is working out for your website or not, but not all the time.

With some website trends, you can tell right off the bat if it’s going to be a right fit for your website or not. Today, we’re going to be talking about infinite scrolling, and whether or not it would be a good idea to implement this feature on your own website.

What is infinite scrolling?

The concept behind infinite scrolling in Lakeland web design is a fairly simple one. Basically, it allows users to keep on scrolling down a page indefinitely, without the need to open a new link or click out of the page.

In theory, it seems like a fairly great feature to implement, after all, users want to see all of their content in one place, and infinite scrolling seems to help achieve that. However, before deciding to implement this feature on your site, it’s important that you learn the ways that it can both benefit and harm your website.

Why it works

There are a number of reasons why implementing infinite scrolling on your Lakeland web design is a good idea. For one, as we’ve mentioned before, it makes it easier for users to get to the information that they need on your website. Since they don’t have to look for the information that they need on another section of the website, their browsing experience is streamlined, and their navigation is greatly improved.

In addition to this, it has the ability to engage with users more effectively, as the easy access to content improves their browsing experience. Infinite browsing is often paired with animations, which is great for engaging users.

Why it doesn’t work

While there are a number of benefits to using infinite scrolling on your Lakeland web design, it’s important to know the downfalls of using it as well. For one, if you’re running an eCommerce site, infinite scrolling might not be the best choice for you because it will make it hard for users to search for the items that they want.

SEO is also severely impacted with infinite scrolling. Because it is treated as one long page, and it limits the amount of content that can be searched. Metadata is also drastically reduced, since technically there is only one page to index.