The digital age didn’t only change the way consumers buy products. It also changed the way business owners market their business, products, and services. Now more than ever, it is important to understand how a buyer goes from awareness to purchase. Your Tampa web design will improve significantly with this information.
The buyer’s journey takes place online. Surveys showed that 67% of the buyer’s journey takes place digitally. Even before a consumer reaches out to a salesperson, they are already informed and close to purchasing from your online store. That’s why it’s important to understand how they go from being aware of your brand to purchasing a product from your store.
Awareness
The first order of business is to make consumers aware of your brand. Once there is a problem or issue that needs to be resolved, a consumer will try to find solutions for it. That’s when you have an opportunity to present your business. You can create content that will educate your buyers about the products and services that you offer. They’re looking for blog posts, editorial content, white papers, eBooks, and research reports.
Consideration
Now, they understand that your business can possibly resolve their problems. You can take advantage of that new opportunity. At this point, they are already aware of how they can benefit from your services and products. What they want is to make sure that you are the right company for the job. The content that appeals most to your consumers are expert guides, comparison reports, videos, podcasts, and live interactions.
Decision
Finally, they are ready to decide. This is the last stage of the buyer’s decision-making process. Here, they will choose the strategy, solution, and approach or method that best fit to solve their problems. The buyer will research documentation, reviews and recommendations, endorsements, and benchmarks.
You can post on your Tampa web design a series of product demos and free trial downloads (if you’re a software developer) to help consumers decide that you are the right choice. They will also want to take a look at case studies, product comparisons, and product literature.
So, where does your Tampa web design fits in these? You need to look at how your buyers are deciding to consume and support your business. Once you understand where they look for information and how they process this information, you can better place your ads and marketing campaigns. This will help save effort, money, and resources, as well as improve your site’s capacity to appeal to consumers.
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