Many people have difficulty understanding the specifics of a Tampa web design and how it works to accomplish the goals and objectives that you’ve set for your website. Whether you are aware of it or not, your website and its design play an important role in how well your website performs, which is reflected in your website’s metrics.
In addition to all of the important numbers that you have to look at, like click-through rates and conversions, there are other numbers that tell you how badly your site is performing and that something has to be done as soon as possible. One important metric that is strongly affected by your Tampa web design is your site’s bounce rate. Read on to learn more about what a bounce rate is and why your website design can affect it.
What is a bounce rate?
If a user opens up your website and leaves right away without scrolling or doing anything on it, that is what is known as a bounce. The bounce rate refers to the rate of users “bouncing” off your website, so to speak. If a large volume of users is visiting your website and not interacting with it, then there is something very wrong with your website and it needs to be handled as soon as possible.
High bounce rates can mean that you missing out on a large number of potential conversions, especially if you combine it with high traffic numbers. For example, you might have a visitor rate of about 100,000 visitors a month, but you have a bounce rate of 80%.
When you do the math, this means that four out of five visitors are leaving your site without doing anything, which is 80% of the user base that could have converted on your website. It’s important to keep your bounce rate as small as possible to maximize conversion rates.
So, how is a website design affecting bounce rates?
If you’re talking about Tampa web design factors that could be affecting your site’s bounce rate, there are two potential factors that could be causing this issue. If your website design is not visually appealing, then users will not be interested in staying on your website.
Users make up their minds about your website within a few seconds of visiting it, so you have to make a good first visual impression. Follow basic modern design principles and avoid cluttering your website.
The second factor to think about is your site’s navigation. You can determine how intuitive your website is just from the look of the homepage, so, again, you have to comply with basic modern design principles so that you can meet those expectations.
Don’t try to be too clever with your navigation. Label everything appropriately and make user navigation as intuitive as possible. Your Tampa web design should be appealing on both a visual and practical level. Once you’ve hit the right balance of visual and user-friendly appeal, then your site’s bounce rate is bound to drop, which will help your website’s metrics.