The Lakeland web design that you see today is heavily focused on the user. This is very different compared to how websites were set up in the early days of the internet. Back then, all that mattered was what looked the flashiest and is the most eye-catching. This era saw a lot of Flash Player elements and background animations and music.
Nowadays, websites are a lot more sophisticated and have placed more of an emphasis on the user and how they interact with your site. User-interface, or UI, refers to how the user interacts with your interface and falls under the user experience. In order to give users a good experience with your site, designing with UI/UX in mind is crucial. Here are some UI essentials for your Lakeland web design.
Learn more about your users
In order to create an interface that your users will be able to work with easier, you have to learn more about your users first. What kind of websites does your target user base usually visit? What is the average age of your target user base? How tech-savvy are they? Knowing a lot of in-depth information about your target user base allows you to create a web design and interface that your intended audience can easily interact with and navigate.
Understand how users will interact with your site
Speaking of site interaction, a lot of designers are far too focused on how a website looks without taking into consideration how the user is going to be interacting with the various site elements. Keeping this in mind allows you to create a website design that is maximized for user interaction.
It’s also important to keep in mind the different platforms that your website is going to be viewed in and how your user is going to interact with it. For example, mobile provides users with a different form of interaction experience compared to a website viewed on a desktop.
Stick to expectations
Some designers like to make their Lakeland web design as slick and clever as possible, simply because they can. However, this can be detrimental to the user experience as online users have come to expect a certain layout in the websites that they visit. While web design can and do vary, there are certain elements that are expected to stay in the same location, no matter what website you visit.
For example, the menu is always on the top of the page and the site’s logo is almost always in the upper left corner. These expectations have already been set and going against it can hurt your user’s experience on your website.