The past three years recorded a decrease in customer engagement on Facebook. Is this something that you should be worried about as a business owner? Will your Lakeland Facebook and Instagram marketing learn to adjust to these new trends? Because apparently, Instagram and Twitter receive far more engagement than Facebook.
This is why Facebook was so interested in Instagram that it bought the company and started integrating features. They saw the engagement on Instagram. What should you be doing as a company?
You don’t have to post every day if what you’re posting is nonsensical things. Once a day is enough for some web pages. Do you know what this means? It means you have plenty of time to write and research your article. The more you create quality content, the more customers are going to gravitate toward you. If you can churn out great articles every day, then good for you. Otherwise, plan ahead so you don’t waste expensive bandwidth space on low-quality content.
Know When Your Followers Are Online
You can time your audience’s behavior on social media. This will give you a list of optimal time that your target audience is online. Do they like and comment on your post during the day or the afternoon? Look at the data. Find out when Facebook users are more likely online. Are they browsing the news feed every morning? Or, are their morning reserved for work email?
Try Uploading Videos
Do you often wonder why your Lakeland Facebook and Instagram marketing isn’t working the way you programmed it to? Possibly because it is so dependent on what you can only do. You are limiting the campaign’s reach. Videos perform better on Facebook than on Instagram, but that doesn’t mean that the latter should be ignored.
By uploading your videos on Facebook, you are giving these materials a 110% higher engagement rate and a 478% higher share rate than YouTube links. This is another thing to remember: native uploads command higher engagement compared to those embedded from YouTube.
Another popular way to reach your customers today through social media is by going live. Facebook tweaked its algorithm to rank live videos higher on their search results. Facebook reported that people spend three times more watching live videos than recorded ones. On average, they are also 10 times more likely to comment on a live video than on a recorded one.