A recent study found that 70% of the population in the US is active on at least one social media platform and that 71% of shoppers who had a positive experience on social media are likely to recommend the brand to others. Social media is, perhaps, the most powerful component of Lakeland internet marketing. If done correctly, it can bring success to your brand.
But because there are too many platforms available out there, it could be hard for some companies to manage all their social media profiles. They end up neglecting some of their profiles and focusing only on one or two. Though that is okay in some cases, you’ll lose a lot of opportunities by not being available on other platforms.
Here are some of the top tools that you can consider using when managing your social media presence for Lakeland internet marketing:
Hootsuite is being used by companies all over the world. Hootsuite secures all your accounts on one dashboard by keeping your account information such as usernames and passwords. You can see on your screen what’s happening over on Facebook, Twitter, Instagram, and many more. It allows you to schedule the posting of content all at once. Your content will be stored in the cloud and posted on the scheduled time.
Like Hootsuite, Buffer allows you to store content and schedule their posting on all your social media accounts. But another feature of this tool is you can review your posts and make improvements next time. You can also add 25 members of your team so you can work and collaborate together.
This is another Lakeland internet marketing tool that helps you manage your social media accounts. It also allows you to monitor the conversation being made about your brand so you can join the conversation and engage your customers. You’ll learn a lot by hearing what other people are saying about your brand.
The best thing about Sprout Social is that it has a free 30-day trial so you can have a feel if it’s the right program or app for your business. Sign up for Sprout and see how it can make your social media presence easier to manage.
You need a tool to measure your profile’s performance, right? Socialbakers is that tool. It gives you a report on how your social media profiles performed so you can make the necessary adjustment later on. Also, it uses artificial intelligence (AI) to understand audience behavior for your Lakeland internet marketing.