A lot goes into the design process of every web designer. Every time they have to conceptualize a new web design for a client, they go through this process—from the first step to the end. There are no two projects that are the same. Every project is different; have different needs and have different perspectives and goals.

So, how do these web designers find the inspiration to create these stunning and amazing web designs? How do they begin the process of building a website from scratch, literally from nothing? What makes a design eloquent and attractive to a web visitor? Is everything on the hands of a web designer?

Talk about ideas with your clients

You may be an expert in one niche but that doesn’t mean you understand what your clients want to do or to happen. To best understand and come up with a concept that they will approve, you have to talk about different ideas with your clients. Do not be complacent and move to the next stage of the design process just because you think you are the expert in this field. Web design may be your thing but different industries have a different way of selling to their clients and you must understand that.

Understand what you are selling

What are you selling? Is it a product? A service? An idea? A campaign? You need to have a thorough understanding of what you are trying to sell through the website. While products and services are easier to sell, it is websites for nongovernment organizations whose ideas are hard to sell. How can you convince web visitors to believe in an ideology? These people have core values that shaped them.

These values are integrated into their system, into their everyday lives. What can a web designer like you do to make them think otherwise, to shift their beliefs? But if you have a good grasp of the ideas being sold through the site you are designing, you will have a better understanding of who your audience is and what needs to be done.

Know your audience

Finally, every marketing graduate knows this: your audience is your key. Every time you confuse yourself over the concept creation, go back to what your audience wants and needs. If you’re creating a website for the older generation, the baby boomers, you have to focus on the ease of navigation. There is no playing around with the elements. But if you’re selling to the millennials, you have more space to be creative and to use trendy plug-ins and design elements.