No matter how good your current Lakeland web design looks, the reality is, that at some point in the future, you’re going to have to look into redesigning it. This is because most web designs tend to look old after a few years due to the ever-changing nature of web design trends. This isn’t the only reason why a site has to be redesigned, though. Sometimes it could be because you’ve recently discovered that your website isn’t mobile friendly, which is a crucial requirement for many websites nowaday.
Perhaps you’re looking to redesign because you want to give your business a fresh, new look, to realign with a new brand. There are plenty of reasons why you may choose to redesign a site. However, there is so much more that goes into a site redesign than simply changing its look. There are plenty of technical aspects that go into a website redesign, and these have to be considered before redesigning. If you’re looking to redesign, here are some things to consider.
What kind of numbers are you expecting out of the new redesign?
Some clients are worried about losing their SEO rank after a redesign, which makes sense, as some users may not adapt well to a new design, which may hurt traffic. However, you have to understand, a redesign is beneficial for your website in the long run. Before a redesign, you need to take a good look at your site’s data and see how well it’s doing.
Traffic isn’t the only factor to consider, it’s only one of the few numbers that have to be taken into account during a redesign. Conversion rates, sales, eCommerce transactions, these are a few important metrics that have to be considered. You need to determine a goal target for your new site design, and what numbers you’re hoping to hit, so you have a goal to work towards with your design.
Data migration
Data migration is the process of moving old pages and elements from the old web design to the new one. Not all of the elements are needed in the new design, so you need to sit down and consider which pages and elements stay and move on the the new design, and which ones you’re choosing to do away with.
What aspects need to be redesigned
Finally, you need to consider which aspects of your site need to be redesigned. If you’re doing a complete overhaul, then there’s no concern with having to choose what has to be redesigned. However, you do have to pinpoint which areas need work. Whether it’s mobile responsiveness, page optimization, or meta information, there are plenty of aspects of redesigning your Lakeland web design that you need to consider and focus on.