Each device comes with its own set of default fonts. This is largely based on its operating system. This means that even if your Lakeland website design uses a specific font that is readable and easy to comprehend, not all devices will be able to show the fonts as they are unless the fonts are embedded in the system.
Embedding the fonts is taking on a whole new level of importance in today’s web design industry. Font embedding services like Google Web Fonts and Typekit are now emerging because the market is saturated by hundreds of thousands of fonts that are being utilized by web designers. If you want your website to look the same in every screen, you have to make sure that your fonts are embedded in the system.
There are basically three fonts that web designers use: Open Sans, Droid Serif, and Lato. They also use Helvetica, Arial, Times New Roman, Courier New, Courier, Verdana, Tahoma, Georgia, Palatino, Garamond, Bookman, Arial Black, and Impact. Other variations of these fonts also exist, so you may find yourself getting confused about which font style will fit your website.
When your fonts are not embedded in the operating system of the website, what happens is that it will require a visitor to have the same fonts in his computer’s system. When the fonts are missing and not installed, the website will revert to either Arial or Times New Roman. If you are willing to take the risk of not embedding your fonts, you should stay with the web-safe fonts mentioned above.
Every computer owner has Times New Roman, Arial, Helvetica, Verdana, Tahoma, and Georgia installed in his system. These fonts are generic and they form a big part of the font styles being utilized by both Windows and Mac. Using these fonts will ensure that your website design will appear as it is even if the visitor barely downloads fonts from the internet. Otherwise, you risk your website looking generic and ordinary because the appropriate fonts are not embedded.
Fonts like Times New Roman, Georgia, Helvetica, and Garamond are not exactly fun fonts. They are ordinary and they do not differ from any other fonts being used in other web designs. But out of this ordinariness comes the one thing that we crave for when it comes to web design and that’s practicality and functionality. These fonts may not be extraordinary but they do the work set out for them.