One cannot deny that engaging with customers is the most difficult part of Lakeland Facebook and Instagram marketing. In a year that has been fraught with a deluge of bad news, how can your marketing strategies stand out? Interactive videos have been a part of every marketing campaign for the last couple of years, but they’ve never been as important as they are now as people use the internet to shop, communicate, and reach out.
How can you make a video interactive? There are so many ways, but viewers generally respond positively to a few elements such as a link to further discuss the topic, a link to the second part of the video, and a link to the website of the company that produced the video. Typically, by clicking on these links, the viewers will be taken to the final part of the marketing strategy, which is meant to convert them into customers.
Give Users Something to Do
Once the users have watched the video, what are they supposed to do with that information? That’s why you need an interactive video. The elements will act as calls-to-action. They tell web users how they need to act after watching the video. Should they hit the subscribe button, call your office, inquire about your offers, visit a web page, or share the video? Telling them exactly how they can help your brand is so much better than letting them decide how to act.
Align Interaction With the Video
The key to an effective interactive element is to align it with the video. The link should help the video reach its goals—whether it is to attract more audience or to persuade a customer to subscribe to the channel. Also, remember that the link should be intuitive and interesting. If not, web users will most likely ignore what you’re trying to make them do.
Placing the Interactive Elements
Where should you place these elements on the video? Some companies place such elements while the video is still playing. This gives those who may want to end watching the video the option to click on the link and know more about the brand at their own phase. Some place the links at the very end of the video but with a teaser in the beginning to encourage viewers to watch the full length of the video.
While there are many ways to encourage engagement, and this is critical to the success of the Lakeland Facebook and Instagram marketing, interactive videos are the surest way to this path.
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